An ethical company in an inethical world; authenticity amid inauthenticity.
Strive for what you wish to be, and you become it.

Even the mannequins we use for photography have been rescued from landfill - courtesy of Lincolnshire's legendary Mannequin Lady at Mannakin Hall.

Our Writings

We put pen to paper in the AI-free word processor LibreOffice Writer, and use the online services and softwares that we recommend in our #BoycottAI article.

Our Designs

We create designs using our own minds, pens and paper, and of course zero generative AI bullshit. Everything you see on our website is solely a product of our imagination and hard work - from the product sketches to every last drop of website coding.

To design our artwork, we use non-Adobe softwares: the vector illustration that goes onto our shirts and bags is accomplished using Affinity Designer. To code our website, we use Shopify's "Headless" Hydrogen framework, and to accomplish the dancing river effect we literally write lines of SVG by hand and, to animate it, a whole cats-cradle of ReactJS states. 

We use zero trackers, zero cookies, zero surveillance technology within our website. What's more, we run CybSec.Guide - a guide on how and why to make your online life as secure and private as can be! We believe in ethical technology, from the very core out. And to show that we aren't all talk and no walk, we have put in the hours to code everything here ourselves, in order to accomplish our desired effect in the most ethical manner possible.

Oh, our desired effect? Why, a kick-ass original piece of online art, which does the job of entertaining adults and kids alike - and interesting both in questions like "What even is AI?". Do you reckon we've achieved this? Our fingers are crossed!

Our Chosen Fabric-Printing Service: Inkthreadable

We currently source our printed shirts and tote bags from Inkthreadable, a sustainability-focused print-on-demand service that can boast the following:

- Vegan, eco-friendly water-based ink approved by OEKO-TEX as not containing any chemicals harmful to the environment

- Entirely plastic-free, paper-based packaging, manufactured from responsible and sustainable sources to comply with FSC certification

- All textile wastes produced by their processes are recycled in materials such as carpet underlay

- Paperless order management system

Our Tote Bag Supplier: Westford Mill

The tote bags we print on are from Westford Mill's EarthAware collection, and are constructed from 100% GOTS-certified organic cotton, woven in a sturdy 407gsm (12oz/yd²) heavy-duty twill.

Our T-Shirts Supplier: Stanley/Stella

Our print organic t-shirts are sourced from Stanley/Stella, a frankly brilliant brand that has shown real commitment to bettering the planet. The organic cotton in their garments is certified by the Global Organic Textile Standard (GOTS). GOTS is arguably the leading worldwide standard for organic cotton, ensuring traceability from the raw material via transaction certificates at every stage of production. Where their products aren't organic, they are made from recycled materials.

Stanley/Stella holds OEKO-TEX's Standard 100 certification (just like Inkthreadable's ink), confirming that their products contain no chemicals harmful to human or environmental health, and that they comply with EU REACH regulation. The company has in 2024 embarked on a six-year mission to reduce its relative carbon emissions by 30% ("relative" referring to the ratio of carbon emissions to produced garments). Stanley/Stella is PETA-Approved, producing garments via 100% vegan materials in processes that harm no animals, and has been a member of the Fair Wear Foundation (FWF) since 2012. 

Our t-shirts' root source is organic cotton farmers in India and Turkey; traceability to these farmers is ensured by GOTS certifications and/or Organic Content Standard certifications all the way along the supply chain. The t-shirts are constructed in Bangladesh, in Stanley/Stella's nine partner factories. Stanley/Stella's Code of Conduct requires these factories to commit to ensuring good working conditions; the Stanley/Stella team also use reports such as sustainability audits to monitor and manage social and environmental conditions in these factories, and have more than 30 people on the ground in Bangladesh to help ensure good quality working conditions and to help improve them wherever possible. 

Currently, the legal minimum wage in Bangladesh is about half of the living wage - this latter being defined by the Global Living Wage Coalition as "the remuneration received for a standard workweek by a worker in a particular place sufficient to afford a decent standard of living for the worker and their family. Elements of a decent standard of living include food, water, housing, education, health care, transportation, clothing, and other essential needs, including provision for unexpected events". Stanley/Stella's management team, including their CEO, directly engage with factory owners and managers on this topic, on the workers' behalf. To help the wider Bangladeshi community, Stanley/Stella have supported "Fair-Price" grocery shops where essential food products (e.g. rice, lentils, salt, sugar) are sold at an almost 50% discount.